Because these people are the first to think of a certain Latest Mailing Database brand, there is a good chance that they prefer this brand over that of a competitor. This does not always imply a positive association. Depending on Latest Mailing Database the category, people may be more likely to think of a brand they hate than a brand they like. Sure, bad publicity is also publicity. But in the long term, as a brand, you want the target group to Latest Mailing Database have a positive association with your brand to bond with.
Positive and negative effects from Latest Mailing Database practice Negative? Hell yes. Suitsupply CEO, Fokke de Jong, can talk about this through a campaign from 2018. The posters with men kissing were hung at 100 stores in 22 countries. The effect in the Netherlands? About thirty bus shelters were smashed and dozens of billboards defaced. The Latest Mailing Database suit brand lost 10,000 followers on social media almost immediately when the campaign was launched online. We really thought: ”Holy shit, what is happening here”, says Suitsupply founder Fokke de Jong about this. You expect a reaction, but the magnitude was quite intense. The fact that people Latest Mailing Database are so shocked proves that it is relevant to show it.
Marketing has chosen here to unleash a worldwide Latest Mailing Database shock effect on the market, in order to create a name. Also read: Managing by brand preference: this is how the customer chooses you JCDecaux – market leader in the Netherlands Latest Mailing Database in outdoor advertising – says: “It remains a fact that Suitsupply has scored an unprecedented amount of earned media, which many PR agency can only dream.