Personal Beliefs The Havas study has Georgia Phone Number List shown that brands often prioritize functionality, safety, and value over anything else. It’s what they believe gets customers opening their wallets. But recent changes in consumer behavior have shown that a commitment to personal benefits, such as life fulfillment and Georgia Phone Number List happiness, plays a much larger role in how people spend their money.
Coupling this with society’s wider collective Georgia Phone Number List thoughts on ethics, social justice, and transparency, it would be unwise to ignore how this affects your market’s behavior. It appears that the pandemic has amplified these beliefs, with greater stress, isolation, and difficulties leading to stronger community ideals and people seeking more helpful, progressive, and meaningful experiences. From the top-down, brands are now Georgia Phone Number List expected to only provide function and form, but help enrich their communities and make life easier.
While this isn’t going to happen overnight, these Georgia Phone Number List expectations are not impossible. Consumers want to feel genuinely connected to a community. And although this is not a new concept by any means, the idea of the industry being a leader in facilitating these grass-roots conversations most certainly is. As Georgia Phone Number List consumer responses outlined in the Havas study, this desire for increased connection is needed more than ever.