We may focus our SEO efforts on optimizations for Google, but don't miss Bing. Its market share is expanding and it could be a great way to reach a new audience.
In April 2017, Bing and Yahoo! (with Bing) had a total market share of 13.23% in the United Kingdom. This may not seem like much when compared to Google's dominance, but SEO is interested in ensuring that we get as much quality traffic as possible on our site, so ignore it. It shouldn't be 13%.
Bing's desktop search share is actually growing faster than Google. As the Search Engine Journal points out, Bing's share of desktop search in the United States increased by 0.2% in 2016, while Google decreased by 0.2%. This was due to factors such as the growth of Windows 10 with integrated Bing search, and factors such as Firefox using Siri and Yahoo as the default search engine.
This means that Bing shouldn't be ignored in SEO efforts. At the very least, you need to have some understanding of how Cork Bicycle Repair Zone Bing differs from Google. Just because you're ranked high on Google doesn't mean you're ranked high on Bing. The search algorithms used are different and the weights of the different ranking factors are different.
In addition, Bing's low search volume provides a less competitive space for displaying websites in SERPs.
Many ranking factors you will be happy to see are similar to those of Google. Check out Bing's webmaster guidelines for a complete breakdown of what Bing wants to see. Simply put, the basic SEO beliefs of content and links are basically the same for both engines.