About internationalizing your offer what strategies and tactics do you follow when you want to reach new customers On the one hand we use online advertising but a lot also happens via networks In Germany it already plays a major role that there is a good network of schools and other multipliers teachers are often the first to discover a child’s learning difficulties. So while certain areas in your company are going digital will this very personal contact continue to play an important role for you From our experience personal contact is particularly important in a therapeutic context you can t completely ignore it. Many children also live from the experiences they have there in therapy which are tangible. For example materials that illustrate how big a number is.
Personal contact also plays a major role in cooperation with whatsapp mobile number list the school. It is actually always these three components school learning therapy and family if these three work well together then the child can be helped well. Content marketing has played an important role for you in the past – will it continue to do so in the future What other priorities are there Yes of course. We will definitely focus even more on Instagram. We have already groped our way there and will continue to do so. A much larger focus for us this year is on personnel marketing.We have now made the learning therapy training more academic and set it up as a distance learning course in cooperation with a distance university. And luckily we were relatively well positioned because we had already digitized a lot of content from the partner training. We were able to set up a master’s degree in learning therapy.
Of course we are always happy about new customers. But our biggest challenge is finding good staff to help the families that come to us. And networks like Linkedin and Xing also help us when it comes to online advertising. What are the trends in digital marketing in particular that will be relevant to you this year and next I think the biggest challenge for our partners is still trying to cover everything locally. And there it is our task as the central contact person to recognize and cover these tools and trends. If for example Instagram is in increasing demand as a local social media channel the question from the partners is often What can I do with the support of the head office This is the case with the local social media presence but also with local personnel marketing and the whole area of search engine optimization and findability on mobile devices. These are things that will stay.