What do you sell online training? Well, show him what your platform is like on the inside, show him the experience that those who buy the product live. Something like an unboxing of your course. It has been shown that product videos achieve more sales than products that do not have a video. Look at Amazon for example, best selling products always have a product video. You are taking time to start showing your product through a video to your customers. You can see examples of this trick in Mediamarkt , Amazon or PC components for example. Yes, all technological but I'm very geeky, sorry hehe Reduce fear of payment payment buttons As I have already told you before, our brain tries to protect us against the purchase.
For this reason, we have to try to reduce stress in the buying process. How do you do this? Very easy, first of all, we can try to refer to the purchase. For example, instead of Latest Mailing Database using "Buy now" we can change it to "Take it now". We can also change the word "Order" to "Order". Following this pattern, we can replace all those more, let's say, painful words from the purchase process; to reduce the stress of the moment. In addition, displaying “Secure Payment” logos, simply using the logos of the payment methods different cards, Paypal, etc. and even showing product reviews also reduce the stress of the purchase process.
Because Well, for example, when we see the Secure Payment, it gives us peace of mind, we think that they will not be able to hack our credit card. When we show the logos of the payment methods, we achieve that MasterCard, Paypal, Visa manage to provide peace of mind, they are well-known companies and convey their authority and confidence to your business, reducing fear in the purchase process. A great and subtle example of this point is the CharucaShop store , in which it indicates, in addition to a good number of payment methods, it uses security to smooth payment tension. Use sensory stimulation Ok, I know. Right now you must be thinking that I have gone crazy. What is this sensory stimulation? Well, very easy, you have to make the imagination of that future client take flight.