Or a high exit rate (as well as a high bounce rate), it might just mean that your customers have found what they were looking for. To fully understand the exit rate in your website, you also ne to evaluate bounce rate, average time on page, and target competition rate. Think about what your visitors want and how their behavior reflects this. Exit Rate Bounce Rate Final Thoughts While exit rate is important, never forget one simple fact: % of your visitors will leave your website. However, you can use heat maps, session recordings, and other tools to monitor page visitor behavior to identify issues with important pages with high exit rates.
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