We can see that not only traditional social products such as WeChat and Momo, but also products are constantly being polished to meet the ever-changing needs of users, such as the much-criticized “Moments of Moments” launched by WeChat, and Momo directly cut down and rebuilt the former LBS stranger social artifact, and turned Buy email list it into a new platform for video social interaction and live broadcast interaction.
Regardless of the actual effect, traditional social products have been constantly trying to iterate new functions and create new gameplay.
There are also non-social software such as Toutiao, Sohu News and other news and information aggregation and distribution platforms, which are also constantly exploring the direction of social modules. In addition to the incubation of internal social functions, news about "social" emerges in an endless stream. (see image above)
For such products, the huge information flow and online advertisements can not only be distributed to a large number of users through self-recommendation strategies to achieve exposure, but also rely heavily on users to share externally through social media to attract external traffic.
At the same time, it also relies on users to use the social attributes of the product platform to establish a pan-relationship chain, enhance user stickiness, and establish a sense of belonging.
In the new era of mobile Internet, everyone is an exporter of information and has become a media node.
Media has two meanings, one is an object that carries information, and the other is an entity that stores, presents, processes, and transmits information.