Done right, it's not intrusive and it allows you to provide relevant information to your customer base. In fact, 93% of B2B marketers use email to distribute content. Here are some suggestions for your email marketing strategy:
Newsletter : A weekly newsletter helps customers develop the habit of reading and returning to your website. In fact, 83% of B2B companies use newsletters as part of their content marketing strategy, and 40% of B2B marketers believe email newsletters are critical to their content marketing success.
Hiten Shah is the Latest Mailing Database co-founder of two popular SAAS companies: Crazy Egg and Kissmetrics. His newsletter includes roundups of industry-related content of interest to his target market. This newsletter is divided into categories like business, product, marketing growth, weekly tips, and more, which makes it easy to scan and read.
Image source: HubSpot Blog
Product Updates : Let users know about the latest features and solutions your product offers.
CleanMyMac X uses product update emails to spread the word about its new features, such as one-click updates, extended tools, and enhanced reset functionality. Icons are used to symbolize each function to improve its aesthetics and readability.
Image credit: very nice email
Free trial onboarding campaign : If a customer has no experience with a SaaS product, they won't buy, so offer a free trial. Create email marketing campaigns to help users understand the benefits of your software.
Adobe's free trial email highlights how their tools can help creative teams reach their peak. They come with a range of features such as cutting-edge creativity, easy license management and support. The "Try Now" CTA button makes it easy for subscribers to opt-in to its free trial.
Image credit: very nice email
Keep the Email Series : Are New Users Not Trying Your Product? Send out various tutorials, blog posts and guides to get them interested in your company again.
Bluewolf retains customers through compelling content such as annual reports based on industry insights. It includes viable strategies and technology investments.
Image credit: very nice email
4. Testimonials and Reviews
Since customers have no experience with your software, they rely on the testimonials and reviews provided.
In fact, 94% of all B2B buyers conduct online research at some point in the buying process, which happens before they contact a sales rep. A similar study found that 63% of buyers were more likely to make a purchase from a site with a high number of reviews. 85% of buyers read 10 reviews before feeling like they can trust a business.