We often describe the mobile marketing industry with words like "constantly changing," "fast-paced," and "unpredictable." Especially in the post-epidemic era, when we talk about mobile marketing, we are not just talking about the progress of human technology; we are also discussing the reshaping role of emerging human lifestyles on the mobile special database marketing ecosystem: In the past two years, the epidemic has driven the development of the mobile industry to become stronger. , resulting in a stronger and more urgent need for marketers for "the right way to reach consumers.
To help marketers do just that, we’ve compiled our “Nine Trends in Mobile Marketing for 2022,” organized below. 1. Review: 2020 and 2021 In 2020, people started working from home, ordering meals, shopping online, and even "dating". A mobile device that special database meets almost all human needs. And, 92% of the time, people are using mobile apps. During this year, people who used to rarely use social media began to communicate with people online. Because of the high social needs of human beings, social apps have become our first choice.
In 2020, social apps such as TikTok, Facebook, and Whatsapp are the most downloaded; users spend the most money on Tinder, TikTok, and Youtube. In addition, mobile games are also popular among users because of their strong entertainment properties . From special database hyper-casual games to hardcore games, all kinds of mobile games are gaining momentum. Among them, hyper-casual games are the first choice for advertisers. In addition, App Annie predicts that from 2021, advertisers will shift their focus to reaching and engaging consumers in multi-player and social games as people behave more and more socially online. 2. Outlook: Mobile Marketing Trends in 2022 1.